I am Second

If you haven't already seen it, you'll see it soon.

Just launched in Kansas City is the "I am Second" campaign (http://iamsecond.com). The movement started in Dallas as a local outreach, but quickly caught on across the nation and around the world, so they are now launching campaigns in various markets, and the KC market has just begun. "I am Second" is a phrase that comes from putting Christ first. (For those "I am third" fans from years ago, I think there's plenty of common ground here to not get tripped up by the differences.)

The idea behind IaS is simple: draw people to the website, which is then intended to draw people into the Church (not just a church building, but the Church, the body of believers). It's a very media-savvy approach, using billboards, TV, radio, and the Internet to pique the interest. I've seen at least three billboards already in KC - a black background, with someone's face, and the words "I am Second: iamsecond.com." That's it.

On the website, there are dozens of testimonies from both famous and non-famous people. All they do is tell their faith stories - the story of what God has done in their lives. Some stories are dramatic, some less so, but all are stories of what God has done. They also have a few videos from KC-based people to go along with the KC launch. The Benders and I attended the launch at Union Station a few weeks ago, and several of those featured on the site were there to share in person.

The testimonies are intended to draw people to find out more, and eventually get connected with a church, or even a specific small group within a church, that has registered with I am Second (we are registered as church). They are not competing with the local churches - they are very clearly trying to aid the local churches.

The power of their approach is very simply the power of story, which is far more effective to the current generation than the previous (who are more impacted by propositional truth).

The organization offers training and support for believers to join in the effort. One of their main goals is to encourage all of us share our stories as a way to help others want to know more about what it really means to be a follower of Christ.

We see the website in action on Sunday morning and talk more about the power of story. I recommend checking out the website, and thinking about how you might recommend it to others.